The German Sex merchant Beate Uhse's life was highlighted in an article for the Berlin magazine Zitty in 1999. They asked for a humorous portrait and received it. Mrs. Uhse kept German bedrooms steaming since the the opening of the world's first Sex shop in 1962, selling pictorial orientated literature, naughty toys, mischievous underwear and magic potions. She passed away in 2001.